Title:

Investigating relationships between motivation and loyalty in the context of physical recreation

Creator:

Barlas, Achilleas ; Kouthouris, Charilaos

Publication date:

2016

Place of publication:

Poznań

Format:

pp.5-11; 30 cm

NumberOfPages:

7

Previous title:

click here to follow the link ; Studies in Physical Culture and Tourism

Is part of:

Trends in Sport Sciences 2016 Vol.23 No.1

Abstract:

Introduction. The concept of motivation is very important for participation in recreation. There are three types of motivation: intrinsic motivation, extrinsic motivation and amotivation. The present study investigates consumer behavior issues related to the practice of mini football in Greece. Aim of Study. The study aimed specifically to: a) identify the most important motivation factors that drive individuals to participate in mini football; and b) investigate the predictability of motivation factors towards consumer loyalty. Material and Methods. 150 Greek men participated in the study and were asked to fill in a survey questionnaire. A path analysis method was used to assess the impact of motivation on loyalty. Results. The most important motivation type was extrinsic motivation comprising items related to enjoyment. The path analysis revealed the importance of extrinsic motivation and amotivation for predicting participants’ sport loyalty. Conclusions. The results of the present study can help managers of sport centers understand the significance of mini-football as a recreational activity

Subject and Keywords:

motivation ; mini football ; loyalty ; sport recreation ; customer behavior

Language:

eng

ISBN/ISSN:

2299-9590

Publisher:

Akademia Wychowania Fizycznego w Poznaniu

Rights Management:

Akademia Wychowania Fizycznego w Poznaniu ; Biblioteka Akademii Wychowania Fizycznego w Poznaniu

Object type:

artykuły

Rights:

wszystkie prawa zastrzeżone

Access rights:

dla wszystkich w zakresie dozwolonego użytku

License:

udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich

Rights holder:

Akademia Wychowania Fizycznego w Poznaniu

Digitisation:

Biblioteka Akademii Wychowania Fizycznego w Poznaniu

Location of original object:

Biblioteka Akademii Wychowania Fizycznego w Poznaniu

Digital object format:

application/pdf