@misc{Śmiałowicz_Katarzyna_Marketing,
 author={Śmiałowicz, Katarzyna},
 howpublished={online},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu},
 language={eng},
 type={streszczenie},
 title={Marketing communication in creating the image of cultural institutions: the case of national museums: summary},
}